I was asked a question today. It’s a frequently asked question I hear often from the Professional Organisers I mentor and train. The question was…
Why don’t you have Before & After photos on your website?
In a nutshell, here is my answer…
I have a very strong personal view about before and after photos on my website. I know that some other Professional Organisers have a different view.
I do not like before and after photos in marketing. Here are the reasons why…
- I don’t ever want my clients to think their home could be featured in my marketing. I believe it’s a breach of their privacy.
- Even if I had someone’s permission to use photos, my potential clients may get the impression I may ask for that same permission.
- Finally, I don’t believe before and after photos adequately convey, in a marketing sense, the enormous transformation that occurs for a client. A tidied pantry or wardrobe, or even a whole house may be temporary. The improved marriage, peace of mind or financial freedom a client feels is lasting and has more impact. And those things cannot be conveyed in a photo.
I do, however, believe in before and after photos. But for the client’s eyes only. They help a client see and then celebrate their success, and that is a very important part of the organising journey.
– by Angela Esnouf
