Kate Eldred from Off the Page eMarketing helps businesses get their message out in a most productive way. She knows how to get them the most bang for their buck, so I’m thrilled she took time out to have a word with us.
Kate, tell us, how did you get into the work you do? I wanted to do something I could wake up and look forward to every day….that and not spend over two hours on a bus to get to and from each day!
And how do you stay on top of your to do list? I update my trusty Spirex notebook at the start of every week with what needs to be done…. Then I use pretty highlighters to cross things of my list as they get done! The more I get through, the prettier my to do list looks!
Love that! Now, I know you have a lot of work coming in. Which tasks do you delegate? Complex programming issues and troubleshooting. I love solving these types of problems, but when it takes a hours out of my day, it’s often cheaper (financially and emotionally!) to outsource to a super geek.
Good move. Do you have a favourite iPhone app? Dropbox – helps me to feel completely in control when I’m not in the office.
Is your diary paper or electronic? Electronic – updating my outlook calendar quickly at my desk, and syncing it to my phone to have on the go with me.
What’s the hardest thing about getting/staying organised? Emails….you can be completely organized for the day, but a few emails (or phone calls) can completely derail best laid plans!
I think many people can relate to that. And finally, how do you spend your down time? Walking the dog or going for a jog.
Thanks Kate. You’re an inspiration!
