Kate Eldred from Off the Page eMarketing helps businesses get their message out in a most productive way. She knows how to get them the most bang for their buck, so I’m thrilled she took time out to have a word with us.

Kate, tell us, how did you get into the work you do?  I wanted to do something I could wake up and look forward to every day….that and not spend over two hours on a bus to get to and from each day!

And how do you stay on top of your to do list?  I update my trusty Spirex notebook at the start of every week with what needs to be done…. Then I use pretty highlighters to cross things of my list as they get done! The more I get through, the prettier my to do list looks!

Love that!  Now, I know you have a lot of work coming in. Which tasks do you delegate?  Complex programming issues and troubleshooting. I love solving these types of problems, but when it takes a hours out of my day, it’s often cheaper (financially and emotionally!) to outsource to a super geek.

Good move.  Do you have a favourite iPhone app?  Dropbox – helps me to feel completely in control when I’m not in the office.

Is your diary paper or electronic?  Electronic – updating my outlook calendar quickly at my desk, and syncing it to my phone to have on the go with me.

What’s the hardest thing about getting/staying organised?  Emails….you can be completely organized for the day, but a few emails (or phone calls) can completely derail best laid plans!

I think many people can relate to that.  And finally, how do you spend your down time?  Walking the dog or going for a jog.

Thanks Kate.  You’re an inspiration!

 

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